Wednesday, April 29, 2009

POD Case Study: Perdition’s Brink, Part 1

I’m R.A. Harrington, and I recently published my new novel, Perdition’s Brink, using a publish on demand (POD) methodology. I’d like to share my experiences with POD though a series of posts. In this post, Part 1, I’ll answer the question, “Why did I choose POD?”

As I approached completion of Perdition’s Brink, I put a lot of reading, research, and thought into how I’d publish the novel. I did what any retired military guy would do: I crafted a strategy. My two major strategic parameters were business and personal. For business, I explored the financial aspects of publishing my novel: how much capital I planned to invest, my income goals, my reasonable income expectations over time, and the impact of my business on the rest of my household finances. For personal, I explored: my personal achievement goals, reasonable achievement expectations given the current industry, the time impact of marketing on my writing and other life duties, my commitment to my art, and the impact to my family life. I used some analysis techniques to explore the interrelation of these parameters to come up with my strategy.

The summary of my analysis convincement me I needed a low investment and low risk approach that focused on the personal achievement value of publishing my first novel as a foundation for building my craftsmanship, extending my body of works, and establishing myself in the writing community. I did some research and cost/benefit analysis to chose a POD implementation that best fit my strategy; CreateSpace became my company of choice.
I’ll give you my honest evaluation of CreateSpace as my POD distributor of choice in the next post. Keep writing!

R.A. Harrington
Author, Perdition’s Brink
http://www.amazon.com/Perditions-Brink-R-Harrington/dp/1441421874/ref=sr_1_1?ie=UTF8&s=books&qid=1236805893&sr=1-1

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